How SEO and Web Design Go Together

Search engine optimization and Webdesign go together like bread and butter. We are not saying that if you were to implement one without the other results in total failure – it does not. Nonetheless, having the two together makes for marketing on steroids-like results. Web design is the process of developing a website through coding.

A web designer writes the code (like HTML) that lays the foundation for which the content of the site will go. Nonetheless, practical web design needs to provide more than functionality. A good design needs to have aesthetics and be optimized for SEO. Well crafted design should always combine with optimization to ensure that it is easy to find the website in the search engines. It’s aesthetics, functionality, and usability will also ensure a great user experience.

1. SEO is Subject to Web Design Bottlenecks

One of the biggest issues that will reduce the effectiveness of your website is not having the necessary communication between web design and SEO during the development phase. In some instances, the optimization may not work at all until basic web design aspects are implemented. Most of the time your on-page optimization cannot be put in place before your SEO professional has analyzed the website and offered recommendations to designers on what aspects to include.

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2. Responsiveness and Overall Design

Your website won’t rank well in Google if your overall design is not responsive. With mobile traffic now surpassing desktop, you need a design that looks good on both mobile and desktop. Good design will ensure that all the critical content including your graphics, videos, and tables display in a user-friendly format on small devices. Poor design will result in high bounce rates as your clients will find you content hard to navigate. A high bounce rate will, in turn, lead to poor rankings even when your content is top notch.

3. Visual Appeal and Better Ranking

A good website design is not only functional but also takes into account the aesthetics. Good design presents your content and products on the search engines and your website in a visually appealing manner, resulting in high click through rates. Better aesthetic design allows your marketing professional to insert elements that boost on page factors such as the number of pages per visitor and time on page, which makes your website rank higher.

4. Collaborate to Avoid the Possibility of Major Issues Later

While you may not think much of Web Design for SEO when you receive your site, it can come to bite you later. Some sites may be aesthetically pleasing but problematic when it comes to proper optimization. For instance, while a site with a sliding bar may be totally fine if you are building an image style site, it would be ineffective when doing SEO. Such sites offer the visitor little information and do not allow for or display critical information such as H1s and URLs incorrectly. It is important to have a website that not only looks good but also has content that your visitors and the search engines can understand and index.

5. Increase Traffic

A well-designed website with good optimization will experience constant levels of traffic through Google. If you run an e-commerce store, your website design can make recommendations of related items or items frequently bought together which can increase traffic by making clients stay on the site longer or visit more pages. This can work hand in hand with SEO through interlinking related content and keywords to attract highly targeted traffic, boosting revenues