5 major aspects of modern SEO and web design

During my recent trip to Kassel, I attended a meetup of fellow web designers and SEO experts. It was an eye opening event that ended with a show of the most unique design choices that members of the group had been able to find. It really made me ponder how things have changed since the early days of plain text and low-res images. Ha! I still remember the days we all used to hang out Yahoo! groups and classic web forums. Oh, those were the days!seo kassel

But new elements and styles of web design emerge every year. Some of their aspects tell and explain stories of a company while others work to improve the look of the content on a particular device. While it is not compulsory to include all the trends that come up on web design, most of them have the potential to enhance visitor’s experience.

But with a plethora of options to choose from, determining which ones to consider can be quite challenging. To narrow your focus, here are five aspects of modern web design that you should consider to help enhance the performance of your website.

1. Big and unique typography

Most companies have a particular font or typography that help customers to identify them immediately. Over time, there has been a large selection of fonts to choose from making it easier for businesses to express themselves through fonts.

When creating your brand, your choice of font indicates subtle hints about who you are, whether you are informational, fun or functional. Regardless of the font you choose, ensure that it is compatible across computers and browsers.

Selecting a font or typography that is not supported by common browsers means that your company’s website is displayed non-uniformly on different devices.

2. Big and responsive hero images

Having a large image rather than call to action (CTA) or social buttons on your website creates an intense visual experience that encourages users to scroll down and read more.

Big and responsive hero images can also be placed in the background with text on the top. Regardless of the option you choose, large images help to tell your story visually without relying on just text.

With that in mind, ensuring that the pictures are responsive creates a good user experience. Visitors can look at the images, whether product or background images no matter the devices they are using.

3. Background videos

Videos that play in the background automatically adds a lot to a page. They can be used to help reduce the amount of other content needed to explain the business. Besides, compared to text, videos are processed much faster by the brain, and while people may fail to read heavy blocks of texts, videos can be consumed much more quickly. According to SEO Kassel, it is a good practice in terms of search engine optimization to include Youtube videos on your website.

4. Semi flat design

Flat design does not include three dimensions – like shadows. Not only is a flat design easier to comprehend it also helps your website to load faster without overly technical or complicated elements. A flat design helps users to understand content faster.

Irrespective of whether you utilize a flat design or shadows, ensure you remain consistent throughout the website so that visitors can understand what they are viewing.

5. Hamburger menus

Most of the websites have a long menu of options to choose from. This takes visitors where they want to go, but the disadvantage of this is that they take tons of screen space.

Hamburger menu changes this. They involve three lines stacked on top of each other just like a hamburger. This significantly saves on valuable screen space.

Web design is ever evolving subject. Therefore, to remain relevant, spend time incorporating the above aspects for a modern look and feel of your website.


How SEO and Web Design Go Together

Search engine optimization and Webdesign go together like bread and butter. We are not saying that if you were to implement one without the other results in total failure – it does not. Nonetheless, having the two together makes for marketing on steroids-like results. Web design is the process of developing a website through coding.

A web designer writes the code (like HTML) that lays the foundation for which the content of the site will go. Nonetheless, practical web design needs to provide more than functionality. A good design needs to have aesthetics and be optimized for SEO. Well crafted design should always combine with optimization to ensure that it is easy to find the website in the search engines. It’s aesthetics, functionality, and usability will also ensure a great user experience.

1. SEO is Subject to Web Design Bottlenecks

One of the biggest issues that will reduce the effectiveness of your website is not having the necessary communication between web design and SEO during the development phase. In some instances, the optimization may not work at all until basic web design aspects are implemented. Most of the time your on-page optimization cannot be put in place before your SEO professional has analyzed the website and offered recommendations to designers on what aspects to include.

If you run a business and still need a search marketing expert, we recommend this agency from Germany: SEO Agentur Hamburg (here is their Brownbook and Goyellow entry).

2. Responsiveness and Overall Design

Your website won’t rank well in Google if your overall design is not responsive. With mobile traffic now surpassing desktop, you need a design that looks good on both mobile and desktop. Good design will ensure that all the critical content including your graphics, videos, and tables display in a user-friendly format on small devices. Poor design will result in high bounce rates as your clients will find you content hard to navigate. A high bounce rate will, in turn, lead to poor rankings even when your content is top notch.

3. Visual Appeal and Better Ranking

A good website design is not only functional but also takes into account the aesthetics. Good design presents your content and products on the search engines and your website in a visually appealing manner, resulting in high click through rates. Better aesthetic design allows your marketing professional to insert elements that boost on page factors such as the number of pages per visitor and time on page, which makes your website rank higher.

4. Collaborate to Avoid the Possibility of Major Issues Later

While you may not think much of Web Design for SEO when you receive your site, it can come to bite you later. Some sites may be aesthetically pleasing but problematic when it comes to proper optimization. For instance, while a site with a sliding bar may be totally fine if you are building an image style site, it would be ineffective when doing SEO. Such sites offer the visitor little information and do not allow for or display critical information such as H1s and URLs incorrectly. It is important to have a website that not only looks good but also has content that your visitors and the search engines can understand and index.

5. Increase Traffic

A well-designed website with good optimization will experience constant levels of traffic through Google. If you run an e-commerce store, your website design can make recommendations of related items or items frequently bought together which can increase traffic by making clients stay on the site longer or visit more pages. This can work hand in hand with SEO through interlinking related content and keywords to attract highly targeted traffic, boosting revenues